Why Mobile Research?

Why not? A response some of you might want to say, and surely many will agree that mobile research is the next big thing in marketing research.



Mobile phones have become the extended part of our lives. It is not considered a luxury to own a mobile phone but a necessity. Almost 100% of young people, businessmen, housewives, and even the jobless have mobile phones. To each one, their mobile phone has a level of importance that goes beyond just messaging and calling. It is their planner, their phonebook, reminder, alarm clock, mp3 player, gaming device, etc. It is not surprising to see people with no other tech at hand except a mobile phone.


Companies nowadays provide mobile phones to their employees for work purposes. Not hard phones – mobile phones. Most businesses are now conducted via mobile phones because of its handiness and convenience making it the primary means of which to communicate with others at any time and any place.


Mobile phone connectivity is not limited to one area. It is global. With the use of mobile phone applications like Facebook, Twitter, LinkedIn, Pinterest, What’s App, Tango and Skype make talking to someone on the other side of the globe feel like they’re not far at all.


Everyone knows how to use a mobile phone. Not knowing how to use a mobile phone would sound like you’re from another planet – even senior citizens know how to use a mobile phone now. Because of mobile technology, everyone knows how to make a call, download an application, take a photo or video, record audio, search through the net, and do many other things online making respondents able and knowledgeable in using those tools for research or collecting information.


Information is accurate. For researchers, they can be sure that the information they receive are real time, up to date and fresh. No more made up or inaccurate information. Everything is fast, convenient and accurate making mobile research the most chosen form of conducting research today and in the near future it will only double or triple in number or percentage.


Nobody is unreachable. Respondents that are difficult to reach are definitely reachable through mobile research. The pool of potential respondents has become enormous. Nobody will be too busy to participate in a research. Even respondents who live in more remote or difficult to find locations can now be accessible.


In that sense, many marketing research companies are creating and improving their mobile research tools to get ahead in the market research industry.

Civicom Marketing Research Announces Arabic to Markets in the Middle East



Today, Civicom Marketing Research Services announced its language capabilities with the addition of Arabic to its marketing research tools. Civicom said that by enhancing its international capabilities, they had once again proven to be a trustworthy provider of market research services in the industry.

As result of Civicom’s responsibility to giving more effective and more far reaching worldwide exploration results, marketing research professionals can get profitable qualified data practically anyplace. The organization’s upgrade of numerous dialect correspondence proficiencies gives extraordinary power for Civicom’s customers to carry improved comprehension to social activities and is additionally the key to tapping the incomprehensible and guaranteeing markets in the Middle East.


Read more: Civicom Marketing Research

The MMRA Workshop on Mobile Quantitative Research Tools will be led by Civicom at MRMW Minneapolis

civicom_mrmw_north_americaThe Mobile Marketing Research Association (MMRA) has picked Civicom Marketing Research Services to lead a commencement workshop going before Market Research in the Mobile World (MRMW) North America 2013 in Minneapolis, July 16-18. The workshop ‘Conducting Mobile Quant Projects Successfully’ will be headed by Rebecca West, Civicom VP for Marketing Research Services, and Annie Mcdannald, Civicom Senior Account Manager and Project Advocate.

See full release in PRWeb

Build Your Brand in Market Research Multimedia Boards

Today, marketing research tools are all accessible through the internet. Many marketing research tools have been adjusted to fit all the needs of a moderator and a respondent in an online platform making it more convenient, faster and cost effective than traditional methods.


One tool commonly used in market research is the multimedia boards. Multimedia boards are like online bulletins with more functionality. Multimedia boards now have features that allow tagging, highlighting, organizing the responses given by respondents, accessibility of the observers and more. Discussions can be done through a multimedia board. It has translation services that allow you to communicate with respondents from foreign countries easily.


One feature in a multimedia board is branding. Branding means you can add a title to your research. You can opt to put what the project is about and put the name of the organization you are in. This allows anyone who sees your board to recognize who is in charge of that certain research.


Building a brand name is like building a reputation in the marketing research industry. If you are an independent researcher, or a small research firm, building a brand can help clients view how you conduct your research or projects and what kind of projects you can handle since you carry it in the brand you make. When clients see different projects under the same brand name – it gives the impression that the researcher is adept and resourceful for being able to handle different types of projects. This opens a door to potential clients in the future.


What does that do? For starters, brands make it easy to identify what a client is looking at in the board. What kind of research it is about, who the moderator is and possibly see other projects under the same moderator or research firm. Building a brand in multimedia boards opens opportunities for independent and small research firms to make a name in the market research industry.


Multimedia boards are no longer just a place for only the researcher and respondent to correspond but also a way for independent marketing research firms to gain more clients. In every multimedia board, there is an option to invite observers into the discussions.


Does this violate any confidentiality agreement? No. The multimedia board is available to those who are already part of the online community which is only accessible if you have an active account. The information collected is still private thus adhering to the confidentiality agreement.

Big Data Versus Small Data Analytics

In a nutshell, text analytics makes use of the traditional way of data mining and identifies keywords, phrases, or words that can be linked to each other. It is a tool useful in looking for sentiments, relevance, or emotions. It sifts through emails, blogs and more taking unstructured data and linking it with structured ones.


In small data analytics, the focus or range of the searches are naturally small. Most of the data in small data analytics is structured. It allows the researcher to find data in an information pool. For many companies, this is the first step to take. It’s like walking – to do it, you have to learn to take one step at a time. Learning the ropes in small data analytics can be a great preparation before moving on to big data analytics.

Big data analytics is no longer a pool of information – it’s an ocean. In small data analytics, searching for patterns is easier since the pool can be easily explored with values that target information which a researcher already knows is there. In big data, you have to deal with huge databases of information in many forms and more often than not, a researcher has no idea what’s in it or what’s not. In this way, the chances of finding a new trend or pattern is exponentially higher since big data analytics was built in order to do just that. Make connections or links using all the coded algorithms and see what comes out.

In comparison managing small data is easier than big data. Information in small data can be relatively limited while in big data it is virtually unlimited. Both deliver information in short amounts of time making research faster but of course both have its differences.

For companies, taking advantage of small data opens doors to what you already have and finds ways you can potentially profit from it. Big data opens doors to a whole new arena of what is out there. On one hand, big data allows you to be ahead of the game in what could be the next big thing in medicine, fashion, education, engineering, etc. On the other hand, it can help in searching for fraud, security discrepancies and more.

The bottom line is that both techniques are equally useful. Going from small data to big data is like going from the basic level to an advanced level in gathering information that can influence your company’s future business decisions.

Multilanguage Translations and Transcriptions for Marketing Research

As competition in the business world grows tougher every day, and as more and more establishments are aiming to have a global platform, marketing research solutions providers have already prepared tools to reach out to anyone, anywhere.

Multilanguage Translations and Transcriptions for Marketing Research

One of the challenges encountered in conducting a research in foreign countries is the language barrier. Although English is said to be the universal language, many people still cannot speak it.


The need to gather information from more locations is increasing so multi-language translations is becoming a necessity. Nowadays, there are applications with multi-language tools built in for the convenience of the regulator and respondent. The regulator may post or communicate using his own language and those who are on the receiving end can translate it into their language and vice versa all with the click of a button. It is true that the translations may not always be accurate but it is always close enough to the original context. In time, surely technology will be able to overcome the minor lapses and be able to accurately translate one language to another.


In marketing research, when an interview or focus group finishes a session, transcribing it comes next. Transcriptions are important for documentation and an accurate record of events.


With a transcription, the researcher may go over the entire interview seeing what the responses of the respondents are verbatim. It is important to have a clear knowledge of what the respondents are saying and only listening to their responses isn’t always enough for a researcher to gather accurate information. Transcriptions are records which can be referred to over and over again. A lot of researchers also prefer to have a transcription of whatever kind of session they have. Even if the session has been recorded on video or telephone, it is still necessary for researchers to follow the entire session with a copy or a transcription. It helps them connect the dots into what a respondent is really saying or not saying. Every reaction has a connection to the information that is found in different situations, scenarios in a focus group, IDI, phone interview and more.


In other cases, transcriptions are needed before translations can begin. If a researcher is communicating with clients who use a different language, then transcriptions help make sure the translations are not taken out of context. This prevents misunderstandings and breaks down the language barrier.

Marketing Research Innovation: Software and Apps

Marketing research tools have come a long way from the time it began. It is inevitable to see many changes over the years as the world advances in everything – especially technology.

Marketing Research Innovation Software and Apps

In marketing research, both quantitative and qualitative aspects have used different tools in gathering information and continue to do so but with newly innovated tools – Tools that take the traditional practices and incorporate them into our modern society.


Surveys used to be paper-based. With the internet, paper-based surveys were upgraded to online surveys. Recently, with the aim of marketing research to tap into the mobile networks, micro-surveys have been a new alternative – one to three questions at a time, strategically embedded in apps to pop up and gain specific, useful and direct responses at specific times.


Focus groups only had the option to meet face to face back in the day. Now, there are online focus groups, online bulletins and more comfortable settings as everyone can meet right from the comforts of their choice of space – home, office, or others.


In depth interviews that used to be conducted face to face or on the phone can now be done through the internet. Previously, marketing researchers took advantage of messenger apps like Skype, Yahoo, MSN to conduct interviews and some still do today. It is still much more convenient than the regular meet-and-greet sessions.


Taking marketing research tools a step further, marketing research solutions providers have created apps that both respondents and researchers can download onto their smartphones. This enables them to take all that was mentioned above to the next level. It makes everything available at their fingertips.


The apps on the smartphones are just as powerful as the one on the laptops or notebooks. Uploading videos, recordings and images is easier since the app can be placed in the phone. IDIs can be done anywhere at the respondent’s most convenient time and place. Online focus groups can also be done on the mobile phone and gather equally useful information as when done through a personal computer or in person.


When information was collected manually and with different tools like a digital camera, or a voice recorder, then printed or copied and shipped off to an address or dropped off at an office, you could say that it was very inconvenient.  But with cameras and recorders built into many phones, it is now a piece of cake to do those tasks.


As marketing research becomes more and more a necessity for any business, small or large, and as we grow deeper into the modern age, it is only right to expect more applications and software to be created to further marketing research in the aims of the companies that make great use of it.

Mobile Research Continuous to Grow in Q2

Looking keenly into how fast the trends of technology change and how they do, you can begin to notice something that is common among all the new tech and gear that people have – it’s always becoming handier and handier.

Convenience – a word that technology cannot do without. Remember the time when computers were as huge as rooms? As the years passed, it got smaller and smaller. Now we have notebooks that fit right into a woman’s handbag.

Remember the first types of mobile phones? They were the size of a wireless home phone with a protruding antenna. Now, it can fit in the palm of our hands, minus the bulky antenna. Nowadays, it’s no longer just a phone. It’s a smartphone. Soon, the smartphones will probably be called mini computers.

Everything in our modern age keeps developing into something better, more useful and more powerful. It is only natural for mobile research to flow with this inevitable trend. Marketing research used to separate quantitative and qualitative research but now, the need for having them rolled into one – Q2 – is increasing.

With mobile research it can all be possible. Take a few moments to reflect on the methods of collecting information in both types of researches. Micro-surveys, Focus Groups, In Depth Interviews, Multi-language boards, mystery shopping, shopper insights – all these can be done through smartphones today.

Respondents and their regulators can be in touch at all times. There are apps available for the respondents to download in order to accomplish tasks like taking videos, recordings, capturing images, participating in online focus group discussions, doing in depth interviews online, and more which are all doable with a smartphone. All you need is a good internet connection and you are set to go.

The dilemma in most researches was the turnaround time for the whole process. How long the research would take, how long the information would be good for? The aim was to always find fresh, useful data and take advantage of it and make it the next step in medicine, in technology, in fashion, in food, name it.

Mobile research is easily the most practical way to get ahead in the competition. Why?  Everyone has one. Who doesn’t have a mobile phone in this era?

Everyone could forget other things but not their phone. It is used for business and pleasure. It is like an extended part of the body. If there is one way to get to someone fast, it’s through their mobile phone.

Not only can you be sure that someone will be on the other end of the line but you can also guarantee that whatever they do with their phone is because of what is needed, or what is in now. And nothing is more vital than that.

Source: Amazines

Civicom Sponsors Online Portal for GreenBook IIExNA Conference Video on Demand

Greenwich, CT USA, June 12, 2013. Civicom Marketing Research Services will join with GreenBook as a sponsor of the post conference web portal featuring on demand video replay of program content generated though the upcoming GreenBook Insight Innovation Exchange (IIEx NA) conference, a fast paced and intensive program designed to generate consumer insights leverage for marketing researchers. The event is being held at the Marriott Philadelphia Downtown June 17 – 19. Over 75 individual presentations are scheduled during the event. The video portal will be available a few weeks following the conference. Civicom Sponsors IIExNA Conference

The GreenBook Insight Innovation Exchange (IIEx NA) conference will bring participants up to speed on the latest trends in the global market research industry. The program will also feature a special interactive workshop on using games to explore human behavior.

The conference also features the Insight Innovation Competition, an opportunity for service providers to offer solutions to a set of client-submitted requests for solutions to unmet needs revolving around the key question, “What’s your most critical consumer insights-related need that is currently NOT being addressed by your suppliers or tools?” At IIExNA, a set of selected industry experts will share their insights about how to tackle these issues using the most tangible and creative solutions.

The Insight Innovation Exchange is presented by GreenBook, a unit of New York American Marketing Association Communication Services. GreenBook provides a compilation of worldwide marketing research companies through the online and print versions of its Worldwide Directory of Marketing Research Companies and Services, subdivided into more than 400 research categories based on specific services offered, as well as the markets that these companies serve. In addition GreenBook offers rich content for marketing researchers and industry suppliers to delve through for ideas.

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works with market research firms, facilitating telephone and web-based IDIs and Focus Groups, online multimedia bulletin boards, and mobile research capabilities that enable projects to have extensive, global reach. Learn more about Civicom Marketing Research Services by contacting Civicom Marketing Research Services at +1-203-413-2423 or at inquire@civi.com.

Source: PRWeb.com

Stimuli Management and Accessibility

In market research, using stimuli is very common. A stimuli may be an advertisement, a concept, an image, a video or audio file that elicit a variety of responses from participants.

 Stimuli Management and Accessibility

Part of marketing research is conducting in depth interviews and focus groups. As a regulator or facilitator for any interview, it is a natural requirement to always be prepared. For some interviewers, their mode of connection with their respondents is through networks like skype, tango, msn and more. However, in sharing files like stimuli, it is done by copying and pasting them onto a word file then sharing it to the respondent. The respondent then downloads the file, opens it, and only then is able to have a look at the image or ad. Long process, isn’t it?

Another downside is, instead of showing the stimuli one at a time, facilitators might send them all in one bulk to save effort leaving respondents to view them all at once – maybe in a different way the facilitator planned. This makes the process quite disorganized and sort of messes up all the step by step preparation, doesn’t it?

Recently, marketing research providers have created an online working environment where they can maximise the use of stimuli. In an in depth interview or focus group, they can simultaneously present stimuli to the respondents and the observer systematically, by copying and pasting directly in their work environment instead of using word files. They can have the stimuli pop up in certain parts throughout the discussion. It could be done per image, or video, repeatedly or only once in the entire session.

This allows the regulator to monitor the reactions and responses given by the members as they go along each stimuli together. The regulator can be in full control of how to use the stimuli effectively in IDI’s and groups.

Some in-site applications of market research companies have the ability to watch how respondents test a new website’s user-friendliness by monitoring what they do on the site, where they go, and why they go to those parts of the site. It records what the respondents’ reactions are making a review of the entire process easy afterwards.

One of the best things these tools can do is making the job of a regulator easier. It is a

lso more convenient for the respondents as well since most of what they need is made available by a few clicks. Of course, responses are later analyzed, transcribed and reported.