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Featured Case Study of the Month

Online Markings by Physicians Valuable Input in a Study on Analgesics

A moderator was conducting in-depth interviews with physicians through a Civicom online web meeting room to introduce them to a new analgesic product. During the interview the moderator wanted an easy way to have the physicians allocate the percentage of their patients who were receiving prescriptions against a list of existing analgesic products. The moderator would then introduce the client’s proposed new analgesic product to the physicians through a summary of product attributes.  Read More