Lather, Rinse, Repeat – Getting into the Shower and other Private Places with Mobile Qualitative

What does a bath puff have to do with mobile qualitative research?  
The message is that mobile qualitative can go anywhere you need to! There are tons of opportunities available to you right now to use mobile qualitative tools in your research projects, in almost any language, in almost any country.

Join Us!
Sign up for our Webinar “Lather, Rinse, Repeat: Getting into the Shower and other Private Places with Mobile Qualitative.” Tuesday, October 23, 5am EDT and 1pm EDT.  We’ll confirm your time zone so you’ll be sure not to miss this FREE telephone and online event.

SIGN UP NOW

This webinar is an invitation-only recap of the program we delivered at Marketing Research in the Mobile World.

Why Mobile Qualitative?

When faced with challenging ethnography assignments, mobile qualitative tools can be the perfect answer. With mobile, you can go where qualitative has never gone before! Practical examples of real world applications will include examples of how mobile qualitative tools have been used in unusual situations.

Learn More!

Sign up for our webinar on “Lather, Rinse, Repeat: Getting into the Shower and other Private Places with Mobile Qualitative,” Tuesday, October 23, 5am EDT and 1pm EDT. Limited Seats Available!

SIGN UP NOW

Learn More About How:

Mobile ethnography creates privacy options that free consumers

Mobile qual provides insights into repeat purchase decisions

  • Consumers open up when they are given control
  • Sentiment becomes clearer with mobile qualitative tools

Be Part of this FREE Learning Forum! 

Sign up for our FREE webinar on “Lather, Rinse, Repeat: Getting into the Shower and other Private Places with Mobile Qualitative,” Tuesday, October 23, 5am EDT and 1pm EDT. Limited Seats Available! 

Be part of our learning forum on understanding the importance of mobile tools and how to make them work for you!
Advertisements

Civicom Exhibits at the 2012 QRCA Conference in Montreal Canada

Greenwich, CT USA, October 2, 2012. Marketing Research Services Global Leader Civicom is an exhibitor at the 2012 QRCA Annual Conference in Montreal, Quebec, Canada October 3 – 5 to show support to the marketing research industry in discussing and exploring new ways and tools to better understand the evolving mind of the consumer.

In this day and age where competition seems to be the main fuel that keeps players in an industry moving forward faster and better, it is comforting and inspiring to be around researchers who genuinely support one another.  The Qualitative Research Consultants Association is one of the most ideal groups to be a part of if you are a qualitative researcher.  The community is very open and freely shares their thoughts and advice within the group on the subject of advancement in the industry – whether it is to focus on new technology or new methods to better unlock insights.

The QRCA Annual Conference is an event that researchers, from independent consultants to small and large companies, look forward to.  They continue to facilitate discussions among the members as they engage in topics about new methods and technology for qualitative research.  It’s a well-attended event by members from all over North America – researchers, independent consultants and industry influencers.

Civicom is a regular exhibitor and sponsor of the QRCA Annual Conference.  Last year’s conference was in Las Vegas and was attended by Rebecca West, Civicom’s VP for Marketing Research Services; Irene Olegario, Civicom’s Manager for Marketing Research Services; and Maria Huab, Marketing Research Services Delivery Manager.  This year, Ryan Weber – Director of Technology and Joey Velhagen – General Manager, will represent Civicom in Montreal.     

Civicom continues to support the QRCA and the marketing research industry– with telephone and web-enabled IDIs and Focus Groups, mobile qualitative research and online bulletin boards.  The company believes in creating practical innovative technology solutions to make it possible for marketing researchers to reach a broader respondent base, as well as to make it possible to reach every person with a phone or a computer, all over the world. Through Civicom’s dedication to their clients’ project successes, independent researchers feel fully supported as they entrust a project into the capable hands of a Civicom Account Manager.

Civicom maintains a strong industry presence in facilitating virtual in-depth interviews (IDIs), focus groups and online bulletin boards. Civicom InSitu® Mobile Qualitative research tools support Shopper Insights, Patient Journeys, and studies requiring Mobile Ethnography.

By marketingresearchservices Posted in Events

Civicom Speaks About Pinterest for Marketing Research on CRC in Dallas

Marketing Research Services Global Leader Civicom is speaking at the Corporate Researchers Conference in Dallas Sept 19 – 21, to share their expertise on how to use Pinterest for marketing research.

The creative minds behind Civicom’s research and development department have packaged Pinterest for marketing research.  For the Corporate Researchers Conference, the team has compiled and will present the key concepts related to Pinterest that are of value to the marketing research industry.  Civicom will identify and share opportunities where marketing researchers can integrate Pinterest as a new tool available to them and their respondents for optimal research engagement and participation. Civicom will also present several options for how Pinterest can be used in marketing research studies.

In the session “Making the Most of Pinterest in Marketing Research,” Civicom will discuss what Pinterest is, review its typical uses, and explore the demographic of Pinterest users.  Civicom will explain the appeal of Pinterest to brands and customers, discuss copyright concerns and privacy issues, and give an overview of other sites similar to Pinterest. The session will focus on sharing with researchers where Pinterest has its place in marketing research in offering respondents a new avenue for expressing themselves. Civicom ran webinars on Pinterest in June and July that involved a screen sharing walk through of the ins and outs of how Pinterest works.   The live session on Pinterest at the CRC will have a similar theme.

Civicom’s VP of Marketing Research Services for Civicom – Rebecca West will be presenting at the CRC.  Rebecca a member of Civicom’s Board of Directors and Management Team. She established and leads the company’s marketing research services practice. She is a specialist in applying mobile qualitative research technology in research and business strategy. She leads the team in assisting marketing research clients in structuring the best approaches to successfully reaching intended audiences and achieving desired outcomes through the best use of various media. Rebecca is on the Board of Directors of the Mobile Marketing Research Association (MMRA)  and is a frequent speaker and writer on research utilizing mobile qualitative tools. She holds a master’s degree in Media Studies from the New School for Social Research and a certificate from Harvard Business School in Managing Professional Service Firms.

Civicom Marketing Research Services supports marketing researchers by facilitating their telephone and web-enabled research projects using the latest technologies, combined with superior client service and support. Civicom also offers Civicom InSitu® Mobile Research, which gives marketing researchers the ability to get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines. Civicom also offers an iPad and iPhone App for mobile research. Learn more about Civicom Marketing Research Services.

By marketingresearchservices Posted in Events

Civicom is a Sponsor at Upcoming ESOMAR Congress 2012 in Atlanta

ESOMAR Congress 2012 Marketing Research

Marketing Research Services Global Leader Civicom is a bronze sponsor at the ESOMAR Congress 2012 in Atlanta Sept 9 – 12 to show support to the marketing research industry in discussing and exploring best practices and ethics in conducting research in this new technological era.

As quoted from Thomas Sowell: “The march of science and technology does not imply growing intellectual complexity in the lives of most people. It often means the opposite.” The marketing research industry has made that giant leap to use technology to break geographical boundaries. Global communications and understanding diverse cultural markets have improved significantly to a point where data gathering has gotten easier and faster. In this day and age of instant gratification where anything you ask somehow has an answer or opinion that is searchable on Google, where do marketing researchers draw the line to preserve the integrity of their data and the privacy of their respondents? When barriers have faltered, how does one begin to imagine regulating the liberated space of information freedom?

The ESOMAR Congress is a much awaited event in the marketing research industry joined by researchers from small and large companies. They continue to facilitate discussions among its members as they engage them in the topic of best practices and ethics in the ever-changing world of research. It’s certainly a well-attended event by delegates from all over the world – researchers, decision makers, influencers and consumer advocates.

This is the second time that Civicom is attending the ESOMAR Congress. Last year’s conference was in Amsterdam. This year has a really interesting roster of speakers and presentations. One of the keynote speakers that everyone’s probably looking forward to is Adam Gyorgy, and his presentation on Inspiration and Music.

Civicom continues to support ESOMAR and the marketing research industry by sharing its Global Expertise that has surpassed expectations of researchers who have longed to conduct projects in other countries – from telephone and web-enabled IDIs and Focus Groups, mobile qualitative research and online bulletin boards. The company believes in creating practical innovative technology solutions to make it possible for marketing researchers to reach a broader respondent base, as well as the opportunity to reach every person with a phone or a computer, all over the world. The resulting insights are greatly valued as an integral part of the bigger picture of marketing research: reaching the right target market and sending the right message, in a diverse culture across multiple countries. Civicom’s vast network of moderators and translators in over 96 countries has been an essential element in the success of every international project they have handled – nothing gets lost in translation.

Making the Most of Pinterest for Marketing Research

Pinterest for Marketing Research

Studies are claiming that Pinterest drives more traffic than Google+, YouTube and LinkedIn combined. Whether or not that claim can be proven, there is no doubt that Pinterest has taken the world by storm as a form of social media that revolves around individuals who pin and share images and related thoughts via an online board with others having common interests.

Come join Civicom Marketing Research Services to be part of our learning forum on understanding Pinterest and how to work with social bookmarking.

Sign up for our webinar on Making the Most of Pinterest in Marketing Research, Tuesday, May 15, 1pm EDT.

Learn More About:

  • What is Pinterest
  • Why Pinterest is Becoming Important
  • Why Clients Are Becoming Attracted to Pinterest
  • How Brands Are Using Pinterest to Build Customer Relationships
  • Ideas for Integrating Pinterest Into Marketing Research Projects
  • Understanding Copyright Concerns Over Pinterest
  • Coping With Pinterest’s Evolving Terms of Use
  • Thoughts on Similar Sites Like MANteresting and Gentlemint

We’ll leave plenty of time for questions, so join us along with your fellow researchers, and become more familiar with and savvy about the trend toward social bookmarking around common interests.  You can generate ideas about how to incorporate these trends into your marketing research toolbox.

Sign up for this Webinar

Civicom Exhibits at the 2012 Worldwide Conference on Qualitative Research in Rome

QRCA / AQR Conference in Rome

Greenwich, CT USA, April 24, 2011. Marketing Research Services Global Leader Civicom will exhibit at The 2012 Worldwide Conference on Qualitative Research in Rome, Italy on April 25th – 27th to show their support to the Association for Qualitative Research (AQR) and the Qualitative Research Consultants Association (QRCA).

Civicom is an expert in managing your international IDIs and focus groups using the latest technologies, combined with superior client service and support. Civicom also offers Civicom InSitu® Mobile Qualitative Research, which gives marketing researchers the ability to get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines. Civicom also offers an iPad and iPhone App for mobile research. Learn more about Civicom Marketing Research Services.

The Worldwide Conference on Qualitative Research is a much anticipated event in the industry.  Sponsors, attendees and exhibitors alike are all looking forward to flying to Rome and attending this prestigious biennial event.  The Rome 2012 conference is amicably named Qualitative Renaissance – Challenge Your Thinking.  The whole world is now at another turning point due to technology advancements. The conference will address how conventional methodologies are increasingly challenged. It will also showcase how new methods and technologies are being embraced as everyone dives deeper into the subject of creating new ways of uncovering human truths and cultural insights.

Marketing research technology providers continue to discover and develop new solutions to expand the qualitative research toolkit which will allow researchers to broaden their reach while empowering them to get closer to respondents as they are in-the-moment.  Civicom’s consultative approach to handling projects helps researchers to open their minds as conventional methodologies continue to evolve and researchers adapt to new technology that increases data accuracy and efficiencies.  The practical reasons such as less travel and less cost are some of the underlying effects of integrating new technology to traditional methodology

Civicom CyberFacility – the phone and online solution for conducting IDIs and Focus Groups, is just one of the perfect examples of marketing research’s evolution of methodology.  Traditional interviews and focus groups that used to be very restrictive due to time and geographic constraints has turned to phone and online solutions to reach a broader respondent base, gain control of privacy, increase productivity and maintain focus on the research rather than the process.  Civicom’s IDIs and Focus Group services are tailored to support the specific requirements of your unique project. Civicom listens and work with you to develop an audio and web approach that works for your specific needs. They have designed many solutions that clients never imagined could be done online and over the phone, including ideation studies, website usability, and shopper insights.

Civicom is a loyal supporter of the QRCA and has been a sponsor of their annual conference since 2007.

By marketingresearchservices Posted in Events

Civicom Flies to Amsterdam for MRMW and MMRA

Greenwich, CT USA, April 17, 2011. Marketing Research Services Global Leader Civicom will sponsor, speak and exhibit at the Market Research in the Mobile World in Amsterdam April 18th – 19th to show their support to the marketing research industry in embracing the emergence of more sophisticated and advanced mobile marketing research technology.

Civicom Marketing Research Services helps marketing researchers by facilitating their telephone and web-enabled research projects using the latest technologies, combined with superior client service and support. Civicom also offers Civicom InSitu® Mobile Research, which gives marketing researchers the ability to get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines. Civicom’s also offers an iPad and iPhone App for mobile research. Learn more about Civicom Marketing Research Services.

Civicom believes in creating practical innovative technology solutions to make it possible for marketing researchers to reach a broader respondent base, as well as the opportunity to reach every person with a phone. The resulting insights are greatly valued as an integral part of the bigger picture of marketing research: reaching the right target market and sending the right message.

Mobile qualitative research brings about results from truly richer data derived from unadulterated insights in the moment.  As pioneers in providing practical mobile research solutions to the marketing research community, and advocates of this innovative methodology, Civicom supports MRMW in promoting breakthrough applications for mobile phones, as well as in building a community of shared mobile insights among researchers, developers, and service providers.

Rebecca West, Civicom’s Global VP of Marketing Research Services, is presenting a compelling piece on mobile qualitative research entitled: Getting to “WHY?”- using mix and match mobile technologies to gain heuristic insights in the moment.  In her presentation, Rebecca will discuss how audio, visual and emotion tracking inputs tease out the most insightful questions to investigate.  In-the-moment information about the decision process—as it is happening—is becoming indispensable. Mobile qualitative research provides the tools that will allow you to combine what the consumer is saying with what they are thinking and feeling at the point of sale – and for you to predict what others will think and do as well.  Lastly, the presentation will explain how you can combine various technologies with mobile qualitative tools and determine how people seek shortcuts to expediently arrive at judgments and to make decisions, with practical examples of real world applications.

Civicom also plays an active role as one of the founding members of the MMRA Global (Mobile Marketing Research Association).  They will attend the inaugural MMRA General Assembly the day following the MRMW Conference, at the same location in Amsterdam.