Civicom Sponsors Online Portal for GreenBook IIExNA Conference Video on Demand

Greenwich, CT USA, June 12, 2013. Civicom Marketing Research Services will join with GreenBook as a sponsor of the post conference web portal featuring on demand video replay of program content generated though the upcoming GreenBook Insight Innovation Exchange (IIEx NA) conference, a fast paced and intensive program designed to generate consumer insights leverage for marketing researchers. The event is being held at the Marriott Philadelphia Downtown June 17 – 19. Over 75 individual presentations are scheduled during the event. The video portal will be available a few weeks following the conference. Civicom Sponsors IIExNA Conference

The GreenBook Insight Innovation Exchange (IIEx NA) conference will bring participants up to speed on the latest trends in the global market research industry. The program will also feature a special interactive workshop on using games to explore human behavior.

The conference also features the Insight Innovation Competition, an opportunity for service providers to offer solutions to a set of client-submitted requests for solutions to unmet needs revolving around the key question, “What’s your most critical consumer insights-related need that is currently NOT being addressed by your suppliers or tools?” At IIExNA, a set of selected industry experts will share their insights about how to tackle these issues using the most tangible and creative solutions.

The Insight Innovation Exchange is presented by GreenBook, a unit of New York American Marketing Association Communication Services. GreenBook provides a compilation of worldwide marketing research companies through the online and print versions of its Worldwide Directory of Marketing Research Companies and Services, subdivided into more than 400 research categories based on specific services offered, as well as the markets that these companies serve. In addition GreenBook offers rich content for marketing researchers and industry suppliers to delve through for ideas.

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works with market research firms, facilitating telephone and web-based IDIs and Focus Groups, online multimedia bulletin boards, and mobile research capabilities that enable projects to have extensive, global reach. Learn more about Civicom Marketing Research Services by contacting Civicom Marketing Research Services at +1-203-413-2423 or send us a message here.


Civicom Promotes Making the Most of Pinterest as a Tool for Marketing Research

Greenwich, CT USA, May 27, 2013. Civicom Marketing Research Services, a leader in innovative technology solutions for marketing researchers, has expanded its services in helping its clients use Pinterest for marketing research projects. Pinterest continues to be one of the fastest growing social media websites. The site currently drives more traffic than Facebook, Twitter, or LinkedIn. The appeal to brands is enormous. The site is also a rich option for conducting qualitative research.

Pinterest for Civicom PR

Civicom Pinterest services are designed for conducting qualitative research studies where clients engage in projective techniques, self-expression activities, online photo diaries, or in creating collages related to brand or idea association. Clients are able to get a visual understanding of thought processes and perceptions within the mind of the respondent as a result.

“We help our clients engage Pinterest as a sorting tool, for an online photo diary, or to combine it with a mobile qualitative study including IDIs or focus groups. Pinterest has a lot of possibilities when used as a self-standing research study tool, and as part of a homework assignment,” according to Annie McDannald, a senior account manager with Civicom Marketing Research Services.

Civicom provides a Pinterest account for each respondent then introduces each respondent to the Pinterest website and provides guidance for how to complete the Pinterest assignment. Respondents create boards or Civicom creates the boards for the respondents. Respondents then pin images and provide descriptions based on the research activity required. Civicom then archives the completed boards.

Respondents are provided with a Civicom Pinterest Coach to reference for technical assistance throughout the project. Civicom educates respondents on making sure their pins are be well thought out and clearly illustrate the study objectives and include useful descriptions that relate to the study.

With the exception of secret boards, activity on Pinterest can potentially be viewed by anyone looking through the Pinterest website. Civicom provides release forms stating this understanding. Civicom also reminds respondents to pin images from the source site, rather than downloading images and then uploading them to Pinterest as their own. These guidelines help avoid copyright violation.

Once an assignment is completed and has been archived, Civicom deletes the respondent boards and pins from Pinterest. The company shares archived boards only with the project research team.

Once an assignment is completed and has been archived, Civicom deletes the respondent boards and pins from Pinterest. The company shares archived boards only with the project research team.

Pinterest is a platform that allows users to gather photos they find interesting and post them on virtual pin boards. Users can browse pin boards created by other people to discover new things and get inspiration from people who share their interests. Users connect based on common interests rather than just through people they know.

Launched in 2009, Pinterest introduced secret boards in 2012 and data analytics tools in 2013. Civicom Marketing Research Services has been at the forefront of innovative technology for marketing research for nearly ten years. The company is the global leader in telephone and web-enabled IDIs and focus groups through CyberFacility™, offers Civicom InSitu® mobile qualitative research services and mobile surveys, as well as Civicom Chatterbox®, and online multimedia bulletin board, in addition to respondent recruiting and qualitative text analytics.

To learn more about Civicom Marketing Research services using Pinterest visit, email, or call +1-203-413-2423.


Civicom sponsors Merlien’s Market Research in the Mobile World Global Conferences

Marketing Research Services global provider Civicom, has re-affirmed their support as Gold Sponsors for Merlien’s MRMW Global Conferences


May 21, 2013 – Market Research in the Mobile World ( is a leading Global Conference Series focusing exclusively on mobile marketing research. Trusted by over 1500 visitors worldwide, MRMW is the premier event bringing you the real trends, new exciting speakers and surprising insight. The event series is held annually in three continents in Asia-Pacific, Europe and North America.

“Civicom has been a great partner for MRMW and we are very excited to continue our great relationship in 2013. Rebecca West and her team continue to push the envelope for marketing research and have completed some impressive mobile projects,” said Jens Cornelissen, Merlien’s MD for Europe and North America.

Rebecca West, the VP Marketing Research Service of Civicom will be speaking at the conference. “We are looking forward sharing a successful case study, using live examples from several countries, that shows how it is possible to conduct mobile qualitative research in almost any of 96 countries, and turn the obtained insight into business opportunities”, says West.

The MRMW North America edition will take place July 16-18 in Minneapolis, USA. For this year’s event, we will take a close look at how mobile has and is changing overall research design and how new stakeholders like mobile operators and large internet companies are becoming part of the ecosystem.

Join us in Minneapolis this summer and hear Top Fortune 500 companies and leading industry experts from MIT, Walmart, Supervalu, 3M, UnitedHealth Group, General Mills, P&G, Sprint discuss the challenges and opportunities of mobile marketing research for their businesses. Network with leading innovators from Kantar, uSamp, Civicom, Google, Research Now, Toluna , SSI and discuss how their ground-breaking mobile technologies can help translate customer data into actionable strategies.

To secure your seat at this event, please visit:

About Civicom

Civicom Marketing Research is a global innovator when it comes to qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and Focus Groups that enable projects to have extensive, global reach.

For further information, please visit

About Merlien Institute
Merlien Institute is a leading events and publishing company with a mission to efficiently respond to the information and networking needs of insight, marketing research and innovation professionals. It is committed to broadening the exchange of best practices through a multitude of information generation and networking channels including small and large scale events, exhibitions and powerful publishing channels.

For further information, please visit us at


Civicom Launches CiviSelect™ to Provide Recruits for Market Research Studies

Civicom Marketing Research Services has expanded its reach to help clients select the best participants for marketing research studies by launching CiviSelect™ – Civicom’s respondent recruiting service.General Press Release Recruitment_3

Greenwich, CT USA, April 22, 2013. Civicom Marketing Research Services has expanded its reach to help clients select the best participants for marketing research studies by launching CiviSelect™ – Civicom’s respondent recruiting service. Civicom believes that the success of a project starts with the right recruits. That’s why it created the CiviSelect™ brand. The objective is to help researchers get the most out of their research activities, specifically with gathering responses that are relevant to project objectives, by recruiting the right respondents. CiviSelectwas created in response to client recommendations that Civicom Marketing Research include recruiting in its suite of services.

Capitalizing On Existing Global Strengths

CiviSelectoperates globally as well as domestically. For businesses that offer their products and services outside of the U.S., getting important cues from a new market through in-depth studies is a proven worthwhile endeavor. However the diversity of cultures, economies, and other important factors that affect a particular market have to be taken into consideration. In reality, a product strategy that proves successful in one region may perform otherwise in another geographic location. For example, an advertisement that appeals to one consumer group may not make sense to consumers based in another part of the world. As a global provider that operates in 96 countries, with a wide understanding of local customs in many markets, Civicom is in a unique position to leverage that experience into marketing research recruiting.

Depending on the size and scope of a study, clients can count on the industry experience, unmatched quality, and technical expertise of Civicom’s CiviSelect™ recruitment process to get the best fit in recruits for a specific market. Participants in a study can be located anywhere within the U.S., Canada, Central and South America, Europe, Asia, Africa, or the Middle East.

Civicom understands the global impact of social media today and has their CiviSelect™ service strategically positioned to take advantage of Pinterest, Facebook, Twitter, Google Plus, and other networking sites to recruit market study participants.

CiviSelect™ also provides discussion guide analysis to ensure that key respondent insights are collected during the course of a study. Civicom specialists can also review client respondent application questionnaires in order to connect the right participants to a particular study. Respondents are also gauged in relation to their familiarity with current technologies in relevance to the research project. CiviSelect™ also prepares and submits, for their client’s evaluation, an easy-to-read report that shows the eligibility of each potential respondent.

Market researchers can learn more about Civicom and CiviSelect™ by calling +1-203-413-2423 or emailing CiviSelect™ at


TranscriptionWing™ Announces ListenLink™ – A Solution to Provide More Leverage for Researchers

Greenwich, CT USA, April 15, 2013. Civicom’s TranscriptionWing™ provides transcription services that are suited to meet even the most stringent requirements of today’s market researchers as it announces ListenLink™. transcriptionwing image

Global markets are always changing. And modern technology-driven solutions, such as Civicom’s Mobile Qualitative and InSitu®, now allow researchers to conduct studies that involve large numbers of respondents simultaneously across different geographical locations. Much of the raw data that is produced by these projects is in the form of recorded responses.

Because of the huge number of audio files that has to be dealt with, data processing and analysis become so time-consuming and tedious that researchers tend to get overwhelmed. However, thanks to Civicom’s TranscriptionWing™, researchers can now have at their disposal, practical and innovative text solutions that make their work easier.

Civicom’s Flexible and Practical Transcription Service Just Got Better With ListenLink™

Civicom Marketing Research Services knows that market researchers are faced with time-bound tasks on a daily basis, which is why TranscriptionWing’s™ team of transcriptionists specialize in quick turnarounds. These professional audio typists are highly skilled and are well versed in a variety of topics.

But at times, an audio recording may contain parts that are incomprehensible to TranscriptionWing™ transcribers. The company the sought a way to address this particular issue and came up with ListenLink™. These are hyperlinked terms that have been inserted into the final audio transcription to signify that that corresponding part of the recording is either [unintelligible], [inaudible], or contains [crosstalk]. With the new ListenLink™ feature, clients will be able to hear the specific parts of the original audio file once they click on the hyperlinks.

TranscriptionWing™ services can be customized to fit various research requirements, with rates that are highly competitive. For urgent needs clients can choose what’s called “RUSH turnaround”. This option guarantees that transcribed documents will be ready within four hours after audio files have been received by TranscriptionWing™. Other flexible turnaround plans and payment options are available.

Clients can provide project details and discussion guides when they submit their audio recordings to TranscriptionWing™. These attachments give transcribers specific instructions and special word lists so that they’ll know, for example, that a particular word should be treated as a proper noun.

Because Civicom® is a global service provider, TranscriptionWing™ offers transcription services in multiple languages.

All transcribed files are posted in clients’ online accounts and can also be sent via email.

Learn more about Civicom TranscriptionWing™ and ListenLink™ by visiting


By marketingresearchservices Posted in News

Civicom Launches Newly Designed Marketing Research Solutions Website

New MRS_8

Greenwich, CT, USA, November 30, 2012. Marketing Research Services Global Leader Civicom has released its new website. The new site is a researcher’s gateway to Civicom’s expanded services.

The new Civicom Marketing Research Services website features fresh new content that is a rich resource for the marketing research industry.  It is packed with expanded information to answer questions on how Civicom Marketing Research Services can support you on your next marketing research project.  It seeks to highlight the opportunity for every marketing researcher, whether independent or a member of a research company, to go global in this age of constant technological advancement.  Civicom also highlights its commitment to your success as it continues to be known for its excellent client care.

An expanded section on IDIs and Focus Groups, branded as Civicom’s CyberFacility, shows you how running your interviews and focus groups are easier and more convenient when entrusted to Civicom the expert. You can also become knowledgeable about Civicom Chatterbox®, the online bulletin board solution and how Civicom can assist you in your next asynchronous online discussion.  In the new website, you can learn more about Civicom InSitu® Mobile Qualitative, and how it is a tool that can take the marketing researcher to an intimate level with a respondent, through listening to their in-the-moment thoughts and reactions to what they are experiencing.  Civicom also explains how they can provide respondent recruiting assistance with their capable team at CiviSelect™ that can support you in validating the qualifications of each respondent.

The new website also features Civicom Data Analytics, offering tools designed to take your text documents and provide data extraction, text analysis, and sentiment analysis, with supporting infographics. All these services can be provided not only within the U.S. but all over the world.  Civicom handles multiple projects every month in other countries and in different languages.

New MRS_9Discover new case studies located in the redesigned Download Center and get to read more on the many uses and applications of the services Civicom Marketing Research Services offers.  Website visitors can sign up for an access code to the download center that enables them to watch videos of webinars the company has hosted , plus view Civicom presentations at events like the MRMW (Marketing Research in the Mobile World) and the CRC (Corporate Researchers Conference).  The most in-demand webinar recording on “Making the Most of Pinterest in Marketing Research” is also available in the Download Center.

The new website also features Mobile Mystery Shopping.  Civicom Marketing Research Services will attend the MSPA-AP Annual Conference (Mystery Shoppers Providers Association-Asia Pacific) November 19 to 21 in Manila, Philippines, and will discuss how mobile mystery shopping can deliver richer insights.  Civicom is also scheduled to fly to Malaysia to speak at the MRMW-AP Event in January, 2013.

By marketingresearchservices Posted in News