Multimedia Boards for Respondent Management

Traditionally, focus groups are required to meet with their moderator at least once a week at an agreed time and place. Of course, during that time, everyone thought it was the only way to do focus groups.

Multimedia Boards for Respondent Management

The next trend for focus groups moved from physically going somewhere at a given time and place to meeting up online via the internet. However, although meeting up online was much less of a hassle, there was still the barrier of time. Now that marketing research spans globally, wouldn’t it be more convenient to give everyone the reigns on how they manage their time? If there was a moderator from Canada with members from Europe, the Middle East, Asia and South America, meeting at a fixed time would mean that some or most would have to sacrifice sleep or work time to fulfill their duties of attending a focus group meeting.

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Marketing Research in a Global Perspective

Online Focus Group StudyBefore the internet age, qualitative research was much more difficult to conduct because of the requirements especially if the target markets are global. Global marketing research can benefit from information and data collected from a variety of sources worldwide, but these are difficult to plan and organize, not to mention a requirement to travel to the location of these audiences as well as prohibitive costs.

However, conducting the global qualitative research online makes it easier for companies to interact with their target consumers. For example, focus group discussions need not be conducted in person because they may be done online. Usually, particularly for international companies, it is challenging for marketing researchers to plan focus groups with participants who are widely dispersed in terms of geography. Online video conferencing solves this issue, allowing the participants to interact with each other, and allowing the researchers to see the reactions of all participants. Another challenge which may be surpassed are the different schedules of participants. In online bulletin boards, this is no longer a problem. One can simply conduct an asynchronous online bulletin board where participants may post messages at their most convenient time.

The approach can also be changed at any time, and the mode of the delivery of questions can be adjusted. For example, questions may be posted one at a time or all at once for the members to answer at their own leisure. Respondents may be contacted individually and privately. They may post their answers privately if the participants wish, which means that the responses are more likely to be richer and more descriptive, further enriching the data for analysis. People may become more responsive and committed to the research because they can allot time for it and respond to questions at their own pace unlike face to face focus groups.

Another benefit of the online global marketing research is a shorter time frame of gathering information. Because everything is instantaneously documented online, researchers may make initial observations, recommendations and conclusions based on the data collected. This means that the collected feedback can be immediately interpreted via available downloadable transcripts and may be shared with the stakeholders of the company.

Finally, it must be stressed that this methodology is very economical for the company because there are no travel costs. Only video streaming and data transcription is needed for video conferencing, and online bulletin boards only require a website.

Civicom Chatterbox® Introduces Active Archive™ for Online Bulletin Boards and Private Online Communities

Civicom Chatterbox® announces Active Archive™ – its newly expanded range of services for project storage. Whether a project was completed yesterday, or even last year, a researcher now has multiple options for accessing important respondent data, moderator postings, and uploaded multimedia, such as photos and videos, no matter how long it has been since a project was completed.

Civicom Chatterbox® is a multifunctional, multimedia online bulletin board useful for online focus groups, (BBFG’s) online forums, and private online communities.

Civicom Chatterbox® offers a wide array of archiving options. Readily available directly on the board is the ability to create printer friendly versions of each discussion and to download all files uploaded to the board by the moderator and project manager. With just a few directions to the Civicom Chatterbox® team, we can prepare custom reports in the file type and format you prefer. Marketing researchers may also elect to have Civicom Chatterbox® stay open for an extended period of time, or get all files in a DVD or external hard drive.

Storage can also be adjusted to accommodate any number of files, regardless of size. This makes it possible for respondents and researchers alike to be as creative and in-depth as possible when posting photos or videos to the Chatterbox® board.

Civicom offers redundant storage facilities with fail-over back up, adding an extra level of protection. For the researcher, this means that identical data is not just stored in one location, but two. In the highly unlikely event that one storage location was no longer functional; the data would be accessible in an identical storage location. All data is further protected by a layer of security features. This enhanced level of security now gives researchers peace of mind regarding their ability to both protect the confidentially of a project, as well as to get access to it if needed.

Civicom Chatterbox® provides the researcher with everything needed in an online bulletin board and more. This online multimedia bulletin board lets researchers experience contact with everything in one place – respondent online diaries, moderator questionnaires, polls, and private discussions with clients and observers. Civicom Chatterbox® can handle virtually all multimedia file types. If there’s a file type you need added, Chatterbox can accommodate it.

To learn more about Civicom Chatterbox®, call 203-618-1811, email inquire@civi.com, or visit: http://www.civi.com/civicom_marketing_research_chatterbox.html