Civicom Marketing Research Announces Arabic to Markets in the Middle East



Today, Civicom Marketing Research Services announced its language capabilities with the addition of Arabic to its marketing research tools. Civicom said that by enhancing its international capabilities, they had once again proven to be a trustworthy provider of market research services in the industry.

As result of Civicom’s responsibility to giving more effective and more far reaching worldwide exploration results, marketing research professionals can get profitable qualified data practically anyplace. The organization’s upgrade of numerous dialect correspondence proficiencies gives extraordinary power for Civicom’s customers to carry improved comprehension to social activities and is additionally the key to tapping the incomprehensible and guaranteeing markets in the Middle East.


Read more: Civicom Marketing Research

Mobile Research Continuous to Grow in Q2

Looking keenly into how fast the trends of technology change and how they do, you can begin to notice something that is common among all the new tech and gear that people have – it’s always becoming handier and handier.

Convenience – a word that technology cannot do without. Remember the time when computers were as huge as rooms? As the years passed, it got smaller and smaller. Now we have notebooks that fit right into a woman’s handbag.

Remember the first types of mobile phones? They were the size of a wireless home phone with a protruding antenna. Now, it can fit in the palm of our hands, minus the bulky antenna. Nowadays, it’s no longer just a phone. It’s a smartphone. Soon, the smartphones will probably be called mini computers.

Everything in our modern age keeps developing into something better, more useful and more powerful. It is only natural for mobile research to flow with this inevitable trend. Marketing research used to separate quantitative and qualitative research but now, the need for having them rolled into one – Q2 – is increasing.

With mobile research it can all be possible. Take a few moments to reflect on the methods of collecting information in both types of researches. Micro-surveys, Focus Groups, In Depth Interviews, Multi-language boards, mystery shopping, shopper insights – all these can be done through smartphones today.

Respondents and their regulators can be in touch at all times. There are apps available for the respondents to download in order to accomplish tasks like taking videos, recordings, capturing images, participating in online focus group discussions, doing in depth interviews online, and more which are all doable with a smartphone. All you need is a good internet connection and you are set to go.

The dilemma in most researches was the turnaround time for the whole process. How long the research would take, how long the information would be good for? The aim was to always find fresh, useful data and take advantage of it and make it the next step in medicine, in technology, in fashion, in food, name it.

Mobile research is easily the most practical way to get ahead in the competition. Why?  Everyone has one. Who doesn’t have a mobile phone in this era?

Everyone could forget other things but not their phone. It is used for business and pleasure. It is like an extended part of the body. If there is one way to get to someone fast, it’s through their mobile phone.

Not only can you be sure that someone will be on the other end of the line but you can also guarantee that whatever they do with their phone is because of what is needed, or what is in now. And nothing is more vital than that.

Source: Amazines

Why Big Data is Important

Information has always been a lifeline. The info that you have could open or close doors. It could build or destroy. In qualitative research, everything that one knows could be tomorrow’s next indispensable product, new trend, or service.

Why Big Data is Important

Nowadays, the speed of how people connect with each other influences how quickly trends or fads change. How on earth would companies ever keep up? For some companies who conduct their market research on their own, keeping a database seems to be the primary solution to the need of compiling and studying data. Most companies use on-hand database management tools and require the interpretation of researchers to sum up and come up with answers to the most recent queries.

This is where Big Data comes in handy. Text analytics is a method that identifies similar keywords or phrases, puts them together for certain queries made for different purposes. Text analytics downloads all the ‘pages’ it needs to search through. It’s not just any single search but gigabytes to terabytes of information.

Sentiment Analysis is a part of the big data text analytics that digs deeper into the data gathered by reaching out to what makes potential markets tick. This aims to not only determine the subjective aspect of an author but also of its readers.

Big Data Gives:

  1. Accuracy of Data – loads and loads of information that are related are found in shorter time than any traditional method of gathering then searching through data. In the global industries today, everyone is racing to be able to supply for new demands first, or find needs that need better solutions, too. Nobody wants old news.
  2. More – Big data gives more information. Much more. Data gathered can be focused in one locale or spread out overseas due to the mobility of everyone’s information. It makes ‘knowing’ much easier to achieve.

It might sound simple and it is, but the impact this has in the corporate world is phenomenal. Companies with this platform can have the upper hand against its competitors with proper use. Combining the information gathered by this tool, and the ingenuity of putting it to good use definitely adds to the appeal of big data analytics. Text analytics has already changed the league in catching fraudulent activities, sentiments of movie reviews, medical, and media applications, and big data only opens the door wider for text analytics making the business world more competitive than it already is.

Civicom Performs an Encore Presentation of Their Pinterest for Marketing Research Webinar

Pinterest for Marketing ResearchGreenwich, CT USA, May 29, 2012. Marketing Research Services Global Leader Civicom hosted a webinar on “Making the Most of Pinterest in Marketing Research” on May 15.  This very well attended event sparked demand for a repeat now scheduled for Tuesday June 5th, at 1pm EDT.  The webinar was led by Rebecca West, Civicom VP of Marketing Research Services, accompanied by Amor de Castro, Civicom’s project leader for mobile qualitative services, and Annie McDannald, a Civicom lead account manager and specialist in web based solutions for valued clients. Both Annie and Amor are specialists in working with Pinterest.

Civicom identifies and shares opportunities where marketing researchers can creatively integrate new tools that are available to them and their respondents for optimal engagement and participation.  The company’s research team scoured the web and did the homework for its attendees by compiling and presenting the key concepts related to Pinterest that are of value to the marketing research industry.

In the webinar, the presenters tackled what Pinterest is, reviewed its typical uses, and explored the demographic of Pinterest users.   They used screen sharing to do a brief walk through of the ins and outs of how Pinterest works.   They discussed the appeal of Pinterest to brands and customers, as well as copyright concerns, privacy issues, and also gave an overview of other sites similar to Pinterest. The webinar communicated that Pinterest certainly has its place in marketing research by enabling respondents to have a new avenue for expressing themselves.

Pinterest is the latest, hottest emerging site for social media.  Civicom explained that Pinterest presents interesting opportunities for marketing researchers to work with respondents to discover insights into a client’s product needs.  Pinterest boasts 21 million unique visitors with an average time on site of 16:40 minutes per visit (information from “A Case Study in Social Media Demographics”).  Visitors are very receptive to Pinterest’s attractive layout and usability. You can easily get a glimpse of the appeal of Pinterest by just going to the Pinterest website, even without having an account.

Due to an overwhelming demand for the webinar, Civicom will host a rerun of “Making the Most of Pinterest in Marketing Research” on Tuesday June 5th, at 1pm EDT.  Interested marketing researchers can register for the event through this link: Click Here

Civicom Marketing Research Services continues to support marketing researchers by facilitating their telephone and web-enabled research projects using the latest technologies, combined with superior client service and support. Civicom also offers Civicom InSitu® Mobile Research, which gives marketing researchers the ability to get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines. Civicom also offers an iPad and iPhone App for mobile research. Learn more about Civicom Marketing Research Services.