Multimedia Boards for Respondent Management

Traditionally, focus groups are required to meet with their moderator at least once a week at an agreed time and place. Of course, during that time, everyone thought it was the only way to do focus groups.

Multimedia Boards for Respondent Management

The next trend for focus groups moved from physically going somewhere at a given time and place to meeting up online via the internet. However, although meeting up online was much less of a hassle, there was still the barrier of time. Now that marketing research spans globally, wouldn’t it be more convenient to give everyone the reigns on how they manage their time? If there was a moderator from Canada with members from Europe, the Middle East, Asia and South America, meeting at a fixed time would mean that some or most would have to sacrifice sleep or work time to fulfill their duties of attending a focus group meeting.



Mobile Takes You to a More Intimate Level with Your Respondents

The aim of qualitative marketing research has always been to dig deeper. It endeavors to find the answers to why, when, how, who or other questions that can not be answered by just a number or percentage.

Mobile Takes You to a More Intimate Level with Your Respondents
Since each research may vary from simple products or services to more advanced or complex ones the responses roused are naturally, also diverse. Aside from the pursuit of gaining information about certain queries, the validity of the information collected is just as important as to how it will affect the result of the entire study.
Often times, a respondent would give an answer they think is expected by the interviewer – especially if they feel quite uncomfortable about the actual answer in their mind. After all, they are still talking to a stranger.

This is common when the focus of the study is quite sensitive or if the personality of the respondent is really withdrawn. Of course, as time passes and the respondent gets more comfy with the researcher their feedback about certain topics become more open or direct as to when they first start.
Mobile marketing research has expanded into the privacy of the respondents. However, it does not make them uncomfortable because they have the tool in their hands which they can use anyhow and anytime in their convenience. This gives them a sense of independence although they have tasks needed to be fulfilled. This also makes them open up more since not everything they send back to the researchers has to be done in person but through mobile connections.

There are times when the research requires the respondents to take a video of themselves using a certain product or acquiring a specific service. Instead of having someone follow them around with a camera or voice recorder, they could just take the video or recording themselves and submit it to their facilitator through their chosen mode of communication. Not only does it remove the goose bumps of someone literally breathing down your neck but also the tendency for answers to be faked for the sake of ‘getting it over with’.

For shopper insights and mystery shopping, mobile research makes them feel like a real critique or expert. This gives them a sense of pride and importance which brings out more natural comments. Of course they are aware of why and what they are doing but the more freedom they have in accomplishing those chores, the better and the more interesting the results are.

How the Internet Helps Focus Groups for Marketing Research

Customarily, marketing research methods were done with a lot of physical involvement. It consisted of a lot of traveling and face-to-faces meetings. This was not just on the side of the researcher, but also on the side of the respondent. One of the tools for marketing research is organizing a focus group and only until not so recently have market researchers incorporated the power of the internet connection into their methods.

How the Internet Helps Focus Groups for Marketing Research

Focus groups are made of members who share similar tasks at given times. In the duration of the research project, they are committed to a regular meet-up in order to discuss a variety of topics about a specific topic, product, idea or method of service. Most times a focus group is created to provide feedback about products that are about to or have just been released to the public.  Imagine how one day in the week of going through the hassle of going out of the way to meet each week in a venue that may not be the most convenient place for everyone at a time that only MOST but NOT all can regularly attend. Well, thanks the internet, focus groups are no longer as difficult as it was nor is it as bothersome for both the facilitator and the participants.

One of the greatest gifts of the internet to marketing research is how much it has cut its research expenses; many online apps are FREE! Nowadays, focus groups can be done online through conference calls, individual calls or video/voice chatting. Most researchers feel that applications like Skype and are applications sufficient enough to be utilized as the medium of keeping in touch with the members of the group and since they are used worldwide, most people have a chat ID for Skype,, tango or the like.

No discouragement there. They are the most used apps these days, business or not, but of course marketing research companies have also created their own apps for conducting focus groups with a lot of tools added to the chat rooms. They have incorporated the video conferencing with the tools to do file sharing, show presentations and visuals that allow the researcher to make visual notes or explanations for the entire focus group to see. It also provides links to their online bulletin for continued discussions outside their scheduled meetings. The best thing is that they are flexible enough to be downloaded on Apple, Android phones and MS and MAC PCs.

Why Big Data is Important

Information has always been a lifeline. The info that you have could open or close doors. It could build or destroy. In qualitative research, everything that one knows could be tomorrow’s next indispensable product, new trend, or service.

Why Big Data is Important

Nowadays, the speed of how people connect with each other influences how quickly trends or fads change. How on earth would companies ever keep up? For some companies who conduct their market research on their own, keeping a database seems to be the primary solution to the need of compiling and studying data. Most companies use on-hand database management tools and require the interpretation of researchers to sum up and come up with answers to the most recent queries.

This is where Big Data comes in handy. Text analytics is a method that identifies similar keywords or phrases, puts them together for certain queries made for different purposes. Text analytics downloads all the ‘pages’ it needs to search through. It’s not just any single search but gigabytes to terabytes of information.

Sentiment Analysis is a part of the big data text analytics that digs deeper into the data gathered by reaching out to what makes potential markets tick. This aims to not only determine the subjective aspect of an author but also of its readers.

Big Data Gives:

  1. Accuracy of Data – loads and loads of information that are related are found in shorter time than any traditional method of gathering then searching through data. In the global industries today, everyone is racing to be able to supply for new demands first, or find needs that need better solutions, too. Nobody wants old news.
  2. More – Big data gives more information. Much more. Data gathered can be focused in one locale or spread out overseas due to the mobility of everyone’s information. It makes ‘knowing’ much easier to achieve.

It might sound simple and it is, but the impact this has in the corporate world is phenomenal. Companies with this platform can have the upper hand against its competitors with proper use. Combining the information gathered by this tool, and the ingenuity of putting it to good use definitely adds to the appeal of big data analytics. Text analytics has already changed the league in catching fraudulent activities, sentiments of movie reviews, medical, and media applications, and big data only opens the door wider for text analytics making the business world more competitive than it already is.

Civicom Promotes Making the Most of Pinterest as a Tool for Marketing Research

Greenwich, CT USA, May 27, 2013. Civicom Marketing Research Services, a leader in innovative technology solutions for marketing researchers, has expanded its services in helping its clients use Pinterest for marketing research projects. Pinterest continues to be one of the fastest growing social media websites. The site currently drives more traffic than Facebook, Twitter, or LinkedIn. The appeal to brands is enormous. The site is also a rich option for conducting qualitative research.

Pinterest for Civicom PR

Civicom Pinterest services are designed for conducting qualitative research studies where clients engage in projective techniques, self-expression activities, online photo diaries, or in creating collages related to brand or idea association. Clients are able to get a visual understanding of thought processes and perceptions within the mind of the respondent as a result.

“We help our clients engage Pinterest as a sorting tool, for an online photo diary, or to combine it with a mobile qualitative study including IDIs or focus groups. Pinterest has a lot of possibilities when used as a self-standing research study tool, and as part of a homework assignment,” according to Annie McDannald, a senior account manager with Civicom Marketing Research Services.

Civicom provides a Pinterest account for each respondent then introduces each respondent to the Pinterest website and provides guidance for how to complete the Pinterest assignment. Respondents create boards or Civicom creates the boards for the respondents. Respondents then pin images and provide descriptions based on the research activity required. Civicom then archives the completed boards.

Respondents are provided with a Civicom Pinterest Coach to reference for technical assistance throughout the project. Civicom educates respondents on making sure their pins are be well thought out and clearly illustrate the study objectives and include useful descriptions that relate to the study.

With the exception of secret boards, activity on Pinterest can potentially be viewed by anyone looking through the Pinterest website. Civicom provides release forms stating this understanding. Civicom also reminds respondents to pin images from the source site, rather than downloading images and then uploading them to Pinterest as their own. These guidelines help avoid copyright violation.

Once an assignment is completed and has been archived, Civicom deletes the respondent boards and pins from Pinterest. The company shares archived boards only with the project research team.

Once an assignment is completed and has been archived, Civicom deletes the respondent boards and pins from Pinterest. The company shares archived boards only with the project research team.

Pinterest is a platform that allows users to gather photos they find interesting and post them on virtual pin boards. Users can browse pin boards created by other people to discover new things and get inspiration from people who share their interests. Users connect based on common interests rather than just through people they know.

Launched in 2009, Pinterest introduced secret boards in 2012 and data analytics tools in 2013. Civicom Marketing Research Services has been at the forefront of innovative technology for marketing research for nearly ten years. The company is the global leader in telephone and web-enabled IDIs and focus groups through CyberFacility™, offers Civicom InSitu® mobile qualitative research services and mobile surveys, as well as Civicom Chatterbox®, and online multimedia bulletin board, in addition to respondent recruiting and qualitative text analytics.

To learn more about Civicom Marketing Research services using Pinterest visit, email, or call +1-203-413-2423.


Beyond Online Survey, How Qualitative Research Gives You More Insights

Surveys. Everybody knows what that is, right? Only nowadays, instead of the traditional way of conducting surveys, which is, on paper, it is done through the ultimate creation of technology – the World Wide Web. You might say it levelled up to becoming an online survey system.


Here are a few reasons why many researchers opt to give online surveys rather than the conventional one:

  • Speed – performing an online survey makes acquiring results twice or thrice faster than one that is not online
  • Practicality – apparently the most inexpensive way to pass out surveys is online. Instead of spending numerous hours out in the field which requires some inevitable extra expenses, online surveys save up on fees spent unnecessarily.
  • Convenience – not only is this more convenient for the researchers, but also for the respondents.
  • Accuracy – online surveys come with clearly stated instructions and can be attached to websites that can attract the target market of the canvasser.

For those familiar with marketing research, taking a survey is one of the methods used in qualitative and sometimes, even quantitative research. Online surveys help gather data needed by researchers with more specific queries. There is one thing that qualitative research does with the results of an online survey – it takes it a few steps further.

With qualitative research, it doesn’t focus on the numbers or percentages. It digs deeper in to what creates those numbers or percentages. Qualitative research gives us answers to questions that can not be answered by a digit.

It sheds light on the answers to WHY, WHAT NEXT, WHAT’s WRONG? You might ask why it is important at all. Well, mostly it’s because knowing why could help understand what the greater public is thinking of too. It could help predict what the next trends could or would be. It could also enlighten companies as to what’s wrong or right about the products or services they are selling.

If you knew today what would happen tomorrow, you could invest in advance and make a living off of that knowledge. It’s the way businessmen look at the market world today. They rush to spend millions on technology that could help them predict what would be most profitable tomorrow by learning about it today. Isn’t that a thought?

Surveys are only one step in the entire process. It’s a must to move up some more to gain information that is useful, and of course, promising.

Article Source: EzineArticles

Civicom sponsors Merlien’s Market Research in the Mobile World Global Conferences

Marketing Research Services global provider Civicom, has re-affirmed their support as Gold Sponsors for Merlien’s MRMW Global Conferences


May 21, 2013 – Market Research in the Mobile World ( is a leading Global Conference Series focusing exclusively on mobile marketing research. Trusted by over 1500 visitors worldwide, MRMW is the premier event bringing you the real trends, new exciting speakers and surprising insight. The event series is held annually in three continents in Asia-Pacific, Europe and North America.

“Civicom has been a great partner for MRMW and we are very excited to continue our great relationship in 2013. Rebecca West and her team continue to push the envelope for marketing research and have completed some impressive mobile projects,” said Jens Cornelissen, Merlien’s MD for Europe and North America.

Rebecca West, the VP Marketing Research Service of Civicom will be speaking at the conference. “We are looking forward sharing a successful case study, using live examples from several countries, that shows how it is possible to conduct mobile qualitative research in almost any of 96 countries, and turn the obtained insight into business opportunities”, says West.

The MRMW North America edition will take place July 16-18 in Minneapolis, USA. For this year’s event, we will take a close look at how mobile has and is changing overall research design and how new stakeholders like mobile operators and large internet companies are becoming part of the ecosystem.

Join us in Minneapolis this summer and hear Top Fortune 500 companies and leading industry experts from MIT, Walmart, Supervalu, 3M, UnitedHealth Group, General Mills, P&G, Sprint discuss the challenges and opportunities of mobile marketing research for their businesses. Network with leading innovators from Kantar, uSamp, Civicom, Google, Research Now, Toluna , SSI and discuss how their ground-breaking mobile technologies can help translate customer data into actionable strategies.

To secure your seat at this event, please visit:

About Civicom

Civicom Marketing Research is a global innovator when it comes to qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and Focus Groups that enable projects to have extensive, global reach.

For further information, please visit

About Merlien Institute
Merlien Institute is a leading events and publishing company with a mission to efficiently respond to the information and networking needs of insight, marketing research and innovation professionals. It is committed to broadening the exchange of best practices through a multitude of information generation and networking channels including small and large scale events, exhibitions and powerful publishing channels.

For further information, please visit us at


Civicom Launches CiviSelect™ to Provide Recruits for Market Research Studies

Civicom Marketing Research Services has expanded its reach to help clients select the best participants for marketing research studies by launching CiviSelect™ – Civicom’s respondent recruiting service.General Press Release Recruitment_3

Greenwich, CT USA, April 22, 2013. Civicom Marketing Research Services has expanded its reach to help clients select the best participants for marketing research studies by launching CiviSelect™ – Civicom’s respondent recruiting service. Civicom believes that the success of a project starts with the right recruits. That’s why it created the CiviSelect™ brand. The objective is to help researchers get the most out of their research activities, specifically with gathering responses that are relevant to project objectives, by recruiting the right respondents. CiviSelectwas created in response to client recommendations that Civicom Marketing Research include recruiting in its suite of services.

Capitalizing On Existing Global Strengths

CiviSelectoperates globally as well as domestically. For businesses that offer their products and services outside of the U.S., getting important cues from a new market through in-depth studies is a proven worthwhile endeavor. However the diversity of cultures, economies, and other important factors that affect a particular market have to be taken into consideration. In reality, a product strategy that proves successful in one region may perform otherwise in another geographic location. For example, an advertisement that appeals to one consumer group may not make sense to consumers based in another part of the world. As a global provider that operates in 96 countries, with a wide understanding of local customs in many markets, Civicom is in a unique position to leverage that experience into marketing research recruiting.

Depending on the size and scope of a study, clients can count on the industry experience, unmatched quality, and technical expertise of Civicom’s CiviSelect™ recruitment process to get the best fit in recruits for a specific market. Participants in a study can be located anywhere within the U.S., Canada, Central and South America, Europe, Asia, Africa, or the Middle East.

Civicom understands the global impact of social media today and has their CiviSelect™ service strategically positioned to take advantage of Pinterest, Facebook, Twitter, Google Plus, and other networking sites to recruit market study participants.

CiviSelect™ also provides discussion guide analysis to ensure that key respondent insights are collected during the course of a study. Civicom specialists can also review client respondent application questionnaires in order to connect the right participants to a particular study. Respondents are also gauged in relation to their familiarity with current technologies in relevance to the research project. CiviSelect™ also prepares and submits, for their client’s evaluation, an easy-to-read report that shows the eligibility of each potential respondent.

Market researchers can learn more about Civicom and CiviSelect™ by calling +1-203-413-2423 or emailing CiviSelect™ at


TranscriptionWing™ Announces ListenLink™ – A Solution to Provide More Leverage for Researchers

Greenwich, CT USA, April 15, 2013. Civicom’s TranscriptionWing™ provides transcription services that are suited to meet even the most stringent requirements of today’s market researchers as it announces ListenLink™. transcriptionwing image

Global markets are always changing. And modern technology-driven solutions, such as Civicom’s Mobile Qualitative and InSitu®, now allow researchers to conduct studies that involve large numbers of respondents simultaneously across different geographical locations. Much of the raw data that is produced by these projects is in the form of recorded responses.

Because of the huge number of audio files that has to be dealt with, data processing and analysis become so time-consuming and tedious that researchers tend to get overwhelmed. However, thanks to Civicom’s TranscriptionWing™, researchers can now have at their disposal, practical and innovative text solutions that make their work easier.

Civicom’s Flexible and Practical Transcription Service Just Got Better With ListenLink™

Civicom Marketing Research Services knows that market researchers are faced with time-bound tasks on a daily basis, which is why TranscriptionWing’s™ team of transcriptionists specialize in quick turnarounds. These professional audio typists are highly skilled and are well versed in a variety of topics.

But at times, an audio recording may contain parts that are incomprehensible to TranscriptionWing™ transcribers. The company the sought a way to address this particular issue and came up with ListenLink™. These are hyperlinked terms that have been inserted into the final audio transcription to signify that that corresponding part of the recording is either [unintelligible], [inaudible], or contains [crosstalk]. With the new ListenLink™ feature, clients will be able to hear the specific parts of the original audio file once they click on the hyperlinks.

TranscriptionWing™ services can be customized to fit various research requirements, with rates that are highly competitive. For urgent needs clients can choose what’s called “RUSH turnaround”. This option guarantees that transcribed documents will be ready within four hours after audio files have been received by TranscriptionWing™. Other flexible turnaround plans and payment options are available.

Clients can provide project details and discussion guides when they submit their audio recordings to TranscriptionWing™. These attachments give transcribers specific instructions and special word lists so that they’ll know, for example, that a particular word should be treated as a proper noun.

Because Civicom® is a global service provider, TranscriptionWing™ offers transcription services in multiple languages.

All transcribed files are posted in clients’ online accounts and can also be sent via email.

Learn more about Civicom TranscriptionWing™ and ListenLink™ by visiting


By marketingresearchservices Posted in News

Defining Qualitative Market Research

What is Qualitative Marketing ResearchWhen one is asked to conduct market research, whether it be traditional or mobile market research, there is always two methodologies that researchers would go with – Qualitative or Quantitative.

Researchers that choose qualitative methods of conducting research are more focused on getting an in-depth background of the way a consumer thinks and feels during the decision making process.

When it comes to the methods used in qualitative market research, the most popular choices would be In-depth Interviews and Focus Group Discussions. Other methods of qualitative involve usability testing, brainstorming and mind mapping sessions and VOX Pop surveys.

In Depth Interviewing is where the main focal point of the qualitative research is on the business markets. Here the researcher acts an interviewer and spends time with the respondents, engaging them in a one on one interview to find out what their particular circumstance is and get their individual opinions with regards to a particular product of service.

In-Depth interviews are conducted in person. This provides an added benefit to the researchers, as they are able to visit the respondents’ location and is able to obtain data not only provided during the interview itself but also of the environment. This allows the researcher access to the way they “do” things within the respondents’ natural eco-system. One downside though is that if a study of this kind where to be conducted across borders and more so across continents, telephone or other electronic means of in-depth interviews would be more appropriate.

Focus Group Discussions

Focus group discussions are the most favored due to the amount of data that can be obtained in a short manner of time, but it can become quite taxing and costly compared to the one on one In Depth qualitative research method. However, online technology has evolved in such a way as to deal with this particular research method’s issues. Focus Group Discussions is a discussion that is lead by a researcher, called moderator, to discuss and explore a particular topic such a product of service and obtain and also to encourage creative ideas from the participants.

It is quite rare for large business to go through this method using the traditional way of focus group discussions were done, but with the mobile technology such as smartphones and feature phones, it has allowed larger companies and even small to medium enterprises to conduct these easily, increase data efficacy and obtain group feedback in real time. This allows it to become an even more effective method of understanding what customers would be looking for and help it at the creative stages of product of service research.