Multilanguage Translations and Transcriptions for Marketing Research

As competition in the business world grows tougher every day, and as more and more establishments are aiming to have a global platform, marketing research solutions providers have already prepared tools to reach out to anyone, anywhere.

Multilanguage Translations and Transcriptions for Marketing Research

One of the challenges encountered in conducting a research in foreign countries is the language barrier. Although English is said to be the universal language, many people still cannot speak it.


The need to gather information from more locations is increasing so multi-language translations is becoming a necessity. Nowadays, there are applications with multi-language tools built in for the convenience of the regulator and respondent. The regulator may post or communicate using his own language and those who are on the receiving end can translate it into their language and vice versa all with the click of a button. It is true that the translations may not always be accurate but it is always close enough to the original context. In time, surely technology will be able to overcome the minor lapses and be able to accurately translate one language to another.


In marketing research, when an interview or focus group finishes a session, transcribing it comes next. Transcriptions are important for documentation and an accurate record of events.


With a transcription, the researcher may go over the entire interview seeing what the responses of the respondents are verbatim. It is important to have a clear knowledge of what the respondents are saying and only listening to their responses isn’t always enough for a researcher to gather accurate information. Transcriptions are records which can be referred to over and over again. A lot of researchers also prefer to have a transcription of whatever kind of session they have. Even if the session has been recorded on video or telephone, it is still necessary for researchers to follow the entire session with a copy or a transcription. It helps them connect the dots into what a respondent is really saying or not saying. Every reaction has a connection to the information that is found in different situations, scenarios in a focus group, IDI, phone interview and more.


In other cases, transcriptions are needed before translations can begin. If a researcher is communicating with clients who use a different language, then transcriptions help make sure the translations are not taken out of context. This prevents misunderstandings and breaks down the language barrier.


How the Internet Helps Focus Groups for Marketing Research

Customarily, marketing research methods were done with a lot of physical involvement. It consisted of a lot of traveling and face-to-faces meetings. This was not just on the side of the researcher, but also on the side of the respondent. One of the tools for marketing research is organizing a focus group and only until not so recently have market researchers incorporated the power of the internet connection into their methods.

How the Internet Helps Focus Groups for Marketing Research

Focus groups are made of members who share similar tasks at given times. In the duration of the research project, they are committed to a regular meet-up in order to discuss a variety of topics about a specific topic, product, idea or method of service. Most times a focus group is created to provide feedback about products that are about to or have just been released to the public.  Imagine how one day in the week of going through the hassle of going out of the way to meet each week in a venue that may not be the most convenient place for everyone at a time that only MOST but NOT all can regularly attend. Well, thanks the internet, focus groups are no longer as difficult as it was nor is it as bothersome for both the facilitator and the participants.

One of the greatest gifts of the internet to marketing research is how much it has cut its research expenses; many online apps are FREE! Nowadays, focus groups can be done online through conference calls, individual calls or video/voice chatting. Most researchers feel that applications like Skype and are applications sufficient enough to be utilized as the medium of keeping in touch with the members of the group and since they are used worldwide, most people have a chat ID for Skype,, tango or the like.

No discouragement there. They are the most used apps these days, business or not, but of course marketing research companies have also created their own apps for conducting focus groups with a lot of tools added to the chat rooms. They have incorporated the video conferencing with the tools to do file sharing, show presentations and visuals that allow the researcher to make visual notes or explanations for the entire focus group to see. It also provides links to their online bulletin for continued discussions outside their scheduled meetings. The best thing is that they are flexible enough to be downloaded on Apple, Android phones and MS and MAC PCs.

Beyond Online Survey, How Qualitative Research Gives You More Insights

Surveys. Everybody knows what that is, right? Only nowadays, instead of the traditional way of conducting surveys, which is, on paper, it is done through the ultimate creation of technology – the World Wide Web. You might say it levelled up to becoming an online survey system.


Here are a few reasons why many researchers opt to give online surveys rather than the conventional one:

  • Speed – performing an online survey makes acquiring results twice or thrice faster than one that is not online
  • Practicality – apparently the most inexpensive way to pass out surveys is online. Instead of spending numerous hours out in the field which requires some inevitable extra expenses, online surveys save up on fees spent unnecessarily.
  • Convenience – not only is this more convenient for the researchers, but also for the respondents.
  • Accuracy – online surveys come with clearly stated instructions and can be attached to websites that can attract the target market of the canvasser.

For those familiar with marketing research, taking a survey is one of the methods used in qualitative and sometimes, even quantitative research. Online surveys help gather data needed by researchers with more specific queries. There is one thing that qualitative research does with the results of an online survey – it takes it a few steps further.

With qualitative research, it doesn’t focus on the numbers or percentages. It digs deeper in to what creates those numbers or percentages. Qualitative research gives us answers to questions that can not be answered by a digit.

It sheds light on the answers to WHY, WHAT NEXT, WHAT’s WRONG? You might ask why it is important at all. Well, mostly it’s because knowing why could help understand what the greater public is thinking of too. It could help predict what the next trends could or would be. It could also enlighten companies as to what’s wrong or right about the products or services they are selling.

If you knew today what would happen tomorrow, you could invest in advance and make a living off of that knowledge. It’s the way businessmen look at the market world today. They rush to spend millions on technology that could help them predict what would be most profitable tomorrow by learning about it today. Isn’t that a thought?

Surveys are only one step in the entire process. It’s a must to move up some more to gain information that is useful, and of course, promising.

Article Source: EzineArticles

Civicom Launches CiviSelect™ to Provide Recruits for Market Research Studies

Civicom Marketing Research Services has expanded its reach to help clients select the best participants for marketing research studies by launching CiviSelect™ – Civicom’s respondent recruiting service.General Press Release Recruitment_3

Greenwich, CT USA, April 22, 2013. Civicom Marketing Research Services has expanded its reach to help clients select the best participants for marketing research studies by launching CiviSelect™ – Civicom’s respondent recruiting service. Civicom believes that the success of a project starts with the right recruits. That’s why it created the CiviSelect™ brand. The objective is to help researchers get the most out of their research activities, specifically with gathering responses that are relevant to project objectives, by recruiting the right respondents. CiviSelectwas created in response to client recommendations that Civicom Marketing Research include recruiting in its suite of services.

Capitalizing On Existing Global Strengths

CiviSelectoperates globally as well as domestically. For businesses that offer their products and services outside of the U.S., getting important cues from a new market through in-depth studies is a proven worthwhile endeavor. However the diversity of cultures, economies, and other important factors that affect a particular market have to be taken into consideration. In reality, a product strategy that proves successful in one region may perform otherwise in another geographic location. For example, an advertisement that appeals to one consumer group may not make sense to consumers based in another part of the world. As a global provider that operates in 96 countries, with a wide understanding of local customs in many markets, Civicom is in a unique position to leverage that experience into marketing research recruiting.

Depending on the size and scope of a study, clients can count on the industry experience, unmatched quality, and technical expertise of Civicom’s CiviSelect™ recruitment process to get the best fit in recruits for a specific market. Participants in a study can be located anywhere within the U.S., Canada, Central and South America, Europe, Asia, Africa, or the Middle East.

Civicom understands the global impact of social media today and has their CiviSelect™ service strategically positioned to take advantage of Pinterest, Facebook, Twitter, Google Plus, and other networking sites to recruit market study participants.

CiviSelect™ also provides discussion guide analysis to ensure that key respondent insights are collected during the course of a study. Civicom specialists can also review client respondent application questionnaires in order to connect the right participants to a particular study. Respondents are also gauged in relation to their familiarity with current technologies in relevance to the research project. CiviSelect™ also prepares and submits, for their client’s evaluation, an easy-to-read report that shows the eligibility of each potential respondent.

Market researchers can learn more about Civicom and CiviSelect™ by calling +1-203-413-2423 or emailing CiviSelect™ at


Composition of Effective Marketing Research Apps

Isn’t this what every researcher wants to know – The composition of effective marketing apps? Of course, now that the gift of technology provides us with every way possible in making time consuming, traditional methods into timely and unconventional ones, effectivity becomes the deal breaker.

One of the most competitive marketing research apps providers is Civicom. It has taken most of the needs of the researcher and the respondent into consideration and has made very convenient apps as a result.

As a researcher, they need to keep track of respondents. Their responses to the inquiries via recordings or sent messages have to be kept and stored as they formulate theories, solutions or come up with new ideas. Not only should they have easy access to it, but it should be easily organized.

As a respondent, in order for you to participate, you need convenience. You need the resource in order to respond instantaneously. On top of that, you need choices, choices of how you can reply to what is asked of you. The most popular way people interact nowadays is through their smart phones.

Companies have created apps available to anyone with a cellphone, of course the app is applicable to smart phones – both Android and iPhones. Researchers just need to post their queries for respondents to answer in through their phones.

To answer, they can record their thoughts, impressions or opinions in an audio diary as they go about their daily activities. To begin recording they simply need to press a button. In the same way they can upload videos, messages, documents or images helpful in the research. Each respondent’s recordings or interaction with the app are stored in their profiles according to the dates and times of postings. Each profile allows the researcher to tag keywords, highlight important ideas as they collect more and more data on a day to day basis.

When respondents reply, they can do it at any time of the day, for as many times as they wish without the need for the researcher’s participation. This software is so easy to use it is available to anyone with a mobile phone or land line. If the more people need to view the data collected, the researcher can easily invite others to view them online or form their smart phones.
Most of the features in this app is user-friendly and accessible enough for most people. Although that has been said, companies still has their technical support group ready to assist anyone, from anywhere with whatever technical issue they encounter with their mobile app – again with just the dialing of their number. The company has proactively focused on the convenience of both sides, to enhance effectivity and productivity.

Utilizing Today’s Technology for Event Planning

Events are an invaluable tool for marketing. It is undeniable how an event can make or break a brand thus it is very important to learn from the past events and prepare for new ones. Technology has played an important rule in the way events are conducted and more importantly how we document the event user experiences.

Imagine how it was back in the days where people were perfectly alright with filling out a paper from and faxing it in and if that didn’t work most often than not people wouldn’t be so upset and think badly about an event, but then again people had a much lower expectation then. Now with the increase in technological advancements, allowing people to communicate and share data seamlessly through devices that fit so neatly in one’s pocket, there isn’t really much of an excuse not to be able to send at least a message or two.

It wasn’t until a few years ago that organizations started utilizing this and started coining the term “social media”. These days people are strongly incorporating the use of Facebook, Twitter and so on to obtain client feedback in real time. With the developing technology today one can utilize these social media tools, in the lines of marketing and communication strategies, with limitless possibilities and that includes event marketing.

In a promotional standpoint, social media platforms can prove to be quite beneficial. Let’s say you wanted to promote an upcoming event to a wide range of people, one simply had to use a with array of social media sites to post about your event and its details such as time, venue and more allowing millions of potential viewers to get instantly informed. Event registration can be done easily by including an online ticketing page link.

Another good example is the use of Twitter. Twitter has been adopted by several organizations, both big and small to “tweet” and disseminate (140characters or less) updates, events and other activities on a daily basis. Twitter users can follow “tweets” from people, business, organizations, etc on Twitter with just a simple click. This ease of use makes it the most favored medium to spread the word to the public and get responses in return.

The popularity of social media has become more solidified with the current developments in mobile technology. Smartphones and mobile tablet devices now account for the major spike in the growth of social media.  One can now request for user feedback via social media to these mobile devices to you target audience in a timely manner. The contacts can respond immediately with their feedback and suggestions using their mobile devices.

The highly interactive nature of how mobile technology and social media is now that gets them fully engaged. Added to that is the beauty of the way technology has simplified a once mundane task that attracts people the most. If utilized well, one can organize events and improve on them from conceptualization to event user experience feedback all in the comfort of one’s seat.  Considering all this, one would be foolish not to consider the limitless possibilities that these two power house tools can be in the events organization field both now and in the future. As time changes the way we interact so does how events should be ever changing to capture that interest.

The Download Center: Grab What you Want, Grab What you Need!

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Marketing Research Download Center

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Civicom’s Download Center is a rich resource of everything Marketing Research.  Gain access to all our case studies, articles, FAQs, archived webinars and more.

Featured Case Study of the Month

Online Markings by Physicians Valuable Input in a Study on Analgesics

A moderator was conducting in-depth interviews with physicians through a Civicom online web meeting room to introduce them to a new analgesic product. During the interview the moderator wanted an easy way to have the physicians allocate the percentage of their patients who were receiving prescriptions against a list of existing analgesic products. The moderator would then introduce the client’s proposed new analgesic product to the physicians through a summary of product attributes.  Read More 

Making the Most of Pinterest for Marketing Research

Pinterest for Marketing Research

Studies are claiming that Pinterest drives more traffic than Google+, YouTube and LinkedIn combined. Whether or not that claim can be proven, there is no doubt that Pinterest has taken the world by storm as a form of social media that revolves around individuals who pin and share images and related thoughts via an online board with others having common interests.

Come join Civicom Marketing Research Services to be part of our learning forum on understanding Pinterest and how to work with social bookmarking.

Sign up for our webinar on Making the Most of Pinterest in Marketing Research, Tuesday, May 15, 1pm EDT.

Learn More About:

  • What is Pinterest
  • Why Pinterest is Becoming Important
  • Why Clients Are Becoming Attracted to Pinterest
  • How Brands Are Using Pinterest to Build Customer Relationships
  • Ideas for Integrating Pinterest Into Marketing Research Projects
  • Understanding Copyright Concerns Over Pinterest
  • Coping With Pinterest’s Evolving Terms of Use
  • Thoughts on Similar Sites Like MANteresting and Gentlemint

We’ll leave plenty of time for questions, so join us along with your fellow researchers, and become more familiar with and savvy about the trend toward social bookmarking around common interests.  You can generate ideas about how to incorporate these trends into your marketing research toolbox.

Sign up for this Webinar